Hi Fashion’s PUPUSA Music Video premiere & BTS pix
Posted on 11 October 2013
So I directed this music video for art-dance-punk band Hi Fashion which premiered on MTV Hive yesterday. MTV calls it, “a pleasantly satisfying explosion of weirdassery to rival the videos of Die Antwoord and their nemesis Lady Gaga.”
Die Antwoord and Lady Gaga?? EFF YEAH!!! I feel like my job here on planet Earth is DONE, haha. Ok, not really, there’s still more fun things to make in this lifetime… but this music video is definitely one of the more memorable collaborative projects, and I’m blessed to have worked with such a great group of talented folks. (Weird side note, I used to work at MTV Networks many years ago, so I feel like my life has suddenly come full circle, except now I’m on the other side of the content-development equation. Wacky.)
Anyway, I hope you guys enjoy the music video as much as we thoroughly enjoyed making it. EPIC FUN TIMEZ!
PUPUSA is kind of my directorial homage to Hype Williams, and also includes many obscure references to random things that I love, like sacred geometry (we called the white/blacklight set, “The Temple of the Hyper-Cube“), sequences of threes, the neon TRON world, primary color blocking, comic book superheroes, tribal masks and Mondrian-esque patterns. I like to hide all kinds of secret references in my work, purely for my own amusement. (NOTE: You gain +3 points if you can find me in the Pupusa video!)
If I haven’t said it enough in my last behind-the-scenes post, I just adore this cast, crew and band. Love love love. The bubbly magic concoction of everyone’s talent and energy is what really makes this music video a percussive “explosion of dance, color and art drenched in a sexy, sexy sauce.” Just look at everyone’s faces, so much delicious attitude and beautiful vibrancy. Talk about ‘sexy sauce’. And then there’s the song. You know you love a song when you’ve spent countless hours sitting with your video editor in a dark room, playing it over and over and over again during the editing process, but you still can’t help but pump the volume and dance to it whenever it randomly plays on shuffle in your car.
I am so absurdly grateful for everyone who worked on this with me, and to everyone that’s been sharing the music video on ye olde social media sites. It was such a fantastic experience and I’m soooo very happy this orgy of volatile creativity has finally been released into the world. Amazing. From the bottom of my heart, thank you everyone. I will think of you all every time I eat a piping hot pupusa. Or M&Ms with my popcorn. Om nom noms!
Hi Fashion – PUPUSA Official Music Video
Director: Love Ablan
Producer: Lou Becker
Choreographer: Danny Dolan
Editor: Alex Scott
Music: Hi Fashion
Wardrobe: Hi Fashion
Makeup: Marco Campos
Dancers: Danny Dolan, Lou Becker, Maurice Harris, Natty Oliver, Jamila Glass, Anna Curtis, Kathryn Burns, Vera Miao, Rick Gradone, Jen DM
Camera Op: Jarek Khoilian
Asst Camera: Britt Ringer
Asst to Producer: Jake Weinraub
PAs: Nicole Miyahara, Jessica Jones
Special thanks to Maya’s Pupuseria in Lincoln Hts, and Jim Mahfood